Chipotle fans better brush up on their knowledge about the Mexican fast-food chain—that is, if they want a chance at getting some free food.
The chain, known for its wildly popular bowls and burritos has launched a new trivia game known as Chipotle IQ, which will test fans’ knowledge about the brand. The first 250,000 to take the test and answer all 10 randomly selected questions about the company’s sourcing, ingredients, recipes and sustainability efforts will receive a digital Buy One, Get One offer.
The quiz, which can be found at www.chipotleiq.com, will also feature an unlimited amount of tries, according to a press release, and will feature questions that are multiple-choice, true or false and write-in.
“Chipotle IQ allows our customers to discover Chipotle in a whole new way and rewards our most devoted brand experts,” Chris Brandt, Chief Marketing Officer said. “We’re introducing a test our fans will actually be excited to take.”
The IQ test is expected to be a limited-time promotion, meaning those eager to get their hands on some free food will need to act fast.
The logo of Chipotle Mexican Grill is seen at a restaurant in Paris, France, on March 7, 2016. Photo: REUTERS/Charles Platiau/File Photo
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