Hey ya’ll, if you haven’t been living under a rock in the past few weeks, you already know that Alabama Rush TikTok videos suddenly took over all of the For You Pages.
People of all ages, regardless of whether They’ve been or haven’t been to a fraternity apparently can’t look away from this chaotic cast of characters as they fill their feeds.
With that in mind, the University of Alabama is in the midst of fraternity recruitment and its potential new members ( PNMs) give a game-by-game process of the process on TikTok. And in the foreground of these videos are the depictions of their OOTDs (Outfit of the Day).
It is the pure innocence and the southern twang that attracted me right from the gate. These girls are vying for offers to join one of Alabama’s 24 sororities, and they dress for the role.
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They give pomp, they give drama, they give stock and they give a statement earring as they break down every aspect of their outfits – right down to the jewelry they borrowed from their meemaw.
» Hey ya’ll, here’s another OOTD for philanthropy round. My dress is from LoveShackFancy, my necklace: Kendra Scott. Hair from God, earrings from Shein. My shoes: Dolce Vita. ”
Half of these PMNs don’t know where most of their clothes and accessories come from, which is the best thing about them.
Based on my personal algorithm, Dolce Vita is Bama’s unofficial shoe Rush. Apparently every girl has the brand’s $ 120 braided block heel sandal and is almost always bought at Dillard’s.
Other popular shoes include flat espadrilles by Steve Madden, sandals by Vince Camuto, and wedges by Marc Fisher.
This campus is overflowing with fast fashion ensembles from cheap retailers, Amazon and contemporary women’s brands. The girls also seem to love a local boutique that I’m here for.For the brands who want to see where their target audience is, head over to TikTok. Rolltide!
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