IKEA team up with LEGO for brand new quirky storage solution

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    IKEA and LEGO have joined forces to create a brand new storage solution with a difference.

    The Swedish-based furniture store have collaborated with LEGO to release a playful storage unit for the family home.

    We all know how frustrating building flat pack furniture can be, but BYGGLEK hopes to add some colour and fun in the process.

    The new piece of furniture consists of a series of storage boxes with LEGO® studs and a special LEGO brick set.

    The BYGGLEK collection will start to be available in existing IKEA retail channels throughout Europe – except Russia – and North America from October 1, meaning Herts residents fancying a trip to IKEA in either Milton Keynes, London or Thurrock Lakeside could soon get their hands on the shiny new build.

    IKEA hope that the new creation will help stimulate both adults and children as they’ll be able to build the units together and enjoy it at the same time.

    As the BYGGLEK boxes are equipped with LEGO studs on the top and the front, kids can integrate the storage boxes as part of their LEGO builds. They can store their stories inside them and proudly display their creations on top of them.

    Andreas Fredriksson, designer at IKEA of Sweden, said: “At IKEA, we always believe in the power of play. Play lets us explore, experiment, dream and discover.

    “Where adults often see mess, children see a stimulating creative environment, and BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world.

    « Plus, the BYGGLEK collection match perfectly with other IKEA products, making it possible to have your children’s creativity becoming a nice and unique piece of decoration at home.”

    In the LEGO Play Well Study 2020, parents recognised the importance of letting kids play, with eight in 10 admitting messy play makes children feel free and helps develop their creativity.

    Speaking about the creative solution, Rasmus Buch Løgstrup, designer at the LEGO Group, said: “BYGGLEK is more than boxes. It is storage and play intertwined.

    « BYGGLEK provides families with a product range that helps create space for more play in their everyday – fuelling creativity, making it possible to have more fun together.

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    « It’s a possibility to play, display the cool creations and return to it to replay, remake, recreate or start over. BYGGLEK is all about endless possibilities, just like the LEGO System in Play.”

    The BYGGLEK range consists of four different products – one set of three small boxes, two sets of bigger boxes and one set of LEGO bricks to kick-start the playful experience.

    BYGGLEK can be used with any existing and future LEGO elements, as the studs used on the lid and front are part of the LEGO system in play.


    SOURCE: https://www.w24news.com

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