Neymar seals Puma sponsorship deal

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Neymar has sealed an endorsement deal with Puma, the German company announced on Saturday, two weeks after the Brazilian superstar left his long-time sponsor Nike.

« Welcome to the fam @neymarjr #KingIsBack » Puma tweeted alongside a photo of the Paris Saint-Germain striker, kitted out in the sportswear giant’s clothes.

The world’s most expensive player confirmed his new role as Puma’s poster boy in an open letter posted on social media.

« I grew up watching videos of great football legends such as Pele, Cruyff, Eusebio and Maradona….who each played in Puma.

« For these reasons, from today onward, I have the honour to unite with the brand that helped the biggest legends of football become what they are, » he wrote.

Neither Neymar nor Puma gave details of the length of the contract or how much it was worth.

Speculation has been flying that the 28-year-old would sign with Puma since his endorsement deal ended with Nike, the company that had sponsored him since he was a 13-year-old prodigy.

News that a deal had been struck was first published by Brazilian sports site Esporte Interativo, which is known for breaking the story of Neymar’s transfer from Barcelona to PSG in 2017.

Citing « exclusive information, » it said details on the agreement and Neymar’s first promotional appearances for Puma were expected « in the coming days. »

He recently followed Puma, PumaFootball and eight other accounts associated with the brand on Instagram, and posted a picture of himself Thursday with what appeared to be a statue of a puma in the background.

Forbes magazine, which ranks him the world’s seventh highest-paid celebrity, estimates his earnings for this year at $95.5 million, including endorsement deals.

With his skinny good looks, tattoos, ever-changing hairstyles and huge following on social media, Neymar is one of the biggest names in sports and beyond — though his brand has been tarnished at times.

On the pitch, critics accuse him of diving in matches. Off the pitch, he has faced accusations of tax fraud and a 2019 rape allegation.

He was forced to miss PSG’s Ligue 1 season-opener on Thursday after testing positive for Covid-19 following a holiday in Ibiza after PSG’s Champions League final defeat to Bayern Munich.


SOURCE: https://www.w24news.com

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