World News – AU – H&M Goes Online in Australia for the First Time

Posted: 6:55 AM EDT October 20, 2020 | Updated: 8:39 a.m. EDT October 20, 2020

From October 20, Australian customers will have access to H&M’s stylish range of affordable fashion and accessories from the comfort of their own home

To celebrate the launch, buyers will receive a 20% discount on their first purchase when they become an H&M member under the new global loyalty program

From October 20, Australian customers will have access to H&M’s stylish range of affordable fashion and accessories from the comfort of their own home

To celebrate the launch, buyers will receive 20% off their first purchase when they become an H&M member under the new global loyalty program

The new website provides transparency behind every garment, making it easy for customers to find the origin of a product, the countries in which it was made and the suppliers and factories where it was made

Thomas Coellner, Country Director of H&M Australia, said: «  We are very excited to finally launch H&M online in Australia and to be able to bring our fashion collections to customers nationwide anytime, anywhere.’

“We now have 40 stores across the country and this milestone extends the omnichannel offering of H&M ‘

The new website provides transparency behind every garment, making it easy for customers to find the origin of a product, the countries in which it was made and the suppliers and factories where it was made

With over 7,000 styles available in a range of clothing for men, women, teens and children, the most sought-after products include floral designs for spring, light colors, bucket hats and plain t-shirts

Specific customer favorites of the moment include trendy blazers, bright dresses, Hawaiian shirts and button down shirts

The loyalty program offers customers exclusive discounts, free shipping on purchases over $ 60 and free returns on all online orders, as well as personalized discounts and event invitations

Specific customer favorites at the moment include trendy blazers, bright dresses, Hawaiian shirts and button down shirts

The H&M mobile app digital membership card also allows members to pay using Klarna’s one-stop payment solution, Pay Later

Fran Ereira, Klarna Country Head ANZ said: «  Klarna aims to make shopping at H&M convenient, relevant and inspiring and we are happy to offer fashion fans in Australia a whole new way to pay

“Klarna and H&M have been extremely successful and collaborative global partners for many years; working together to provide our customers with a better shopping experience

‘We’re excited to build on this by launching H&M and Klarna Online, giving H&M buyers in Australia a better way to shop for what they love’

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H&M, online shopping, Australia