John Mueller, a trends analyst for Google webmasters, participated in a panel discussion on how the company ranks websites on search results pages
Contrary to the results of a recent analysis, Mueller claims that a website’s SEO performance should not be negatively affected by the presence of so-called bad neighbors on a shared server
The study Mueller responded to states that when it comes to Google SEO scores, shared hosting servers have « a detrimental effect on organic performance and website rankingsBut posting on Twitter, Mueller argued that the research methodology in question was fundamentally flawed
He stated that the effect noted in Reboot Online’s report would not be valid for normal Google searches and, more importantly, that he did not know of any Google algorithms that took into account the IP addresses of others. sites on the same server when ranking a page
Mueller backed up his point with the example of Blogger, a hosting service where sites “all share the same infrastructure [and] the same IP addresses,” but some rank terribly on Google while others do very well
The original study was designed to test the theory that « with cheaper shared hosting solutions generally attracting many lower quality websites (like spam and PBN websites) » algorithms Google rankings would be biased compared to sites running on shared servers
To test this idea, the authors created twenty test websites targeting an invented and insane keyword.Half of these sites were hosted on AWS (Amazon Web Services) and half were configured with platforms from cheap shared hosting After just over three months of tracking everyone’s performance on Google rankings, the Reboot Online team concluded that « Websites hosted on a shared IP address ranked lower than those hosted on a dedicated «
While Mueller says he loves « when people experiment like this », he also suggests that this data is not particularly useful
As he points out, one problem with using an absurd keyword to evaluate Google’s algorithms is that in order for Google to function properly, the platform must understand the context and meaning of ‘a search term For obvious reasons, this cannot happen if a keyword is selected specifically because it is not used by real people
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Search Engine Optimization, Shared Web Hosting Service, Google Search Console, Web Search Engine, Algorithm
World news – AU – Senior Google Trends Analyst Says that shared web hosting is hurting SEO performance
SOURCE: https://www.w24news.com
