World News – CA – Google Play may be testing app comparison feature


The Google Play Store is a good and a bad place when you are looking for an app but don’t know the specific app you are looking for This is good because there are so many choices, what whatever type of app you want or need (there is always an app for that) This is bad because sometimes there are too many to choose from and you have to do a bit of ‘research’ before you find one It looks like Google will soon be able to help you with testing an app comparison feature

The Android police spotted another experiment that the Google Play Store is running for some users (and they like to test things out every now and then) They spotted a « Compare apps » section at the bottom of the page in listings. ‘individual applications For now, it seems to only appear for media players.For example, if you open the VLC product page and scroll down, you will see other similar apps and compare them on things like ease usage, offline playback support and other important elements for this type of application

It is highly likely that Google obtained data from app reviews and app reviews to determine which qualities of the app are important to users A side-by-side comparison of similar apps will be useful for those who may drown in all the options they see when looking for a certain category or specific feature for an app Even with the reviews and all that, sometimes it’s still hard to see which one is the « best » for that particular category

This can also help with discoverability of apps, although at this point we don’t know what kind of backend they use to determine which apps will show in the comparison. Is it based on a specific algorithm or keyword tagging, how popular a certain app is or how many ratings and reviews it gets? Will there be some sort of monetization or ad placement possibly involved?

We don’t know the answers right now with what little information we have and we don’t even know if this is something they will actually post. As mentioned before, Google Play Store likes to test features, we will therefore have to wait and see

Apple, Google Search

World News – US – Google Play may be testing app comparison functionality



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