NEW YORK (Reuters) – Canadian e-commerce company Shopify on Tuesday announced it will partner with TikTok to help its million plus merchants more easily advertise their products on the sharing app videos, because it seeks to increase its clientele
The link with Shopify, which provides an e-commerce platform and distribution services to mainly small and medium-sized businesses, comes as a proposal for Walmart Inc to buy a stake in the Chinese company is stuck in the limbo
Shopify said the partnership will allow its merchants to sell products in the form of purchasable video ads, where TikTok users can click on an ad to purchase the product.
All transactions will be done through the Shopify site, helping the Toronto-based company generate online sales, while the two companies will also « work together to test new commerce features » over the next few months, he said. -he declares
« We are thrilled to be the first partner to welcome TikTok to the world of commerce, especially at this time as our merchants prepare for a busy online shopping season this holiday season, » said Satish Kanwar, Vice President of Products at Shopify
TikTok, which reaches 100 million US users per month, said it is always looking for new ways to connect brands with its users
« Shopify is an ideal partner to help us develop and expand our business capabilities globally, » said Blake Chandlee, vice president of global business solutions at TikTok, in an emailed statement
“TikTok has a massive audience for the brand and as a Shopify user you can allow third party advertisers to use your videos that you upload in their ads,” said Mark Boidman, Managing Director and Head of Media and technological services at boutique investment bank PJ Solomon
Walmart has considered a deal with TikTok to bolster its advertising strategy by helping the world’s largest physical retailer engage with a younger audience, but talks to invest remain shrouded in political uncertainty
A US The appeals court hearing is scheduled for November 4 on whether to allow the US government to ban transactions with TikTok, a move that TikTok says would effectively bar its use in states United
In June, Walmart also partnered with Shopify to grow its online marketplace business and capture a larger share of the surge in online sales due to coronaviruses
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Shopify, E-commerce, TikTok, social commerce
World news – CA – Shopify partners with TikTok to attract more merchants to the site
SOURCE: https://www.w24news.com
