World News – UA – AFL Hits League Country Business Goal

In Queensland, where saying’ Emperor of Lang Park ‘means talking about rugby league legend Wally Lewis, business is backing this off-show of an AFL grand final in Brisbane

The Saturday night corporate lodges and suites, where prices can reach $ 2,700 per head, have all sold out despite the absence of local teams, defying opponents

AFL Says 90% of Packages and Company Seats Purchased by Queensland Companies This is despite competition with next month’s spending for a State of Origin rugby league game very popular and a Bledisloe Cup match between Australia and New Zealand

And the clash between Richmond and Geelong in Gabba will not be reserved for locals only Some die-hard fans normally based interstate have spent two weeks in coronavirus pandemic quarantine or outside hotspots to attend

Tom Potter, founder of the Eagle Boys pizza chain and now running the new Pizza Guardians business, is one of those locals who accompany family and friends, including Poolwerx CEO John O’Brien

« We paid a fortune, » said M Potter, who lives in Brisbane and has long maintained an affinity with the AFL, having been raised in Victoria before moving to Queensland at 29

« This is the only time there will be an AFL Grand Final in Queensland There’s no way we’re going to miss it »

Would he be talking business during the match? « Shit, no, » he said His goal was to watch the event

M O’Brien said the match was a change from the ‘annual pilgrimage’ they organize at Melbourne Cricket Ground, which can seat 100,000 people He would take a few large commercial customers as a thank you

I think the business community is well aware of the iconic status of an event like the AFL Grand Final

La Gabba is hosting the match at a capacity of 30,000, thanks to support from the state government when the entire league moved to Queensland due to the pandemic, a move triggered by the heart of Victoria suffering from spike in viral infection rates

Andrew Wellington, partner of PwC and president of the Brisbane Lions, said he believes the game resonates in Queensland

« It has certainly been improved this year by the AFL’s presence in Queensland, » he said

« I think the business community is also well aware of the iconic status of an event like the AFL Grand Final

« Some of its networking and some of its marketing It isn’t very often that Queensland businesses have the opportunity to entertain their customers at what is truly a world class event »

Mainstream tickets went on sale this week and sold out in 20 minutes M Wellington said he was confident in a sale, but admits some naysayers believed eliminating the Lions could mean lukewarm sales

Kylie Rogers, general manager of advertising at AFL, said the sold-out corporate options had also seen an overwhelming level of local support, with sponsors hitting the same rates as in previous years, Ms. Rogers

The Bank of Queensland does not usually rent a box from the MCG, but took one this year A spokesperson for the bank said BoQ chief executive George Frazis will entertain customers with a suite of company during the match

Jamie Pherous, Managing Director of Brisbane-based Corporate Travel Management, shared the cost of a box with friends « We’ve got the box hoping for a Lions final, » he said « It will always be a great day »

While growing up in Brisbane, M Pherous also played Australian Rules in primary school and enjoys all sports – Corporate Travel even has AFL and football jerseys in the boardroom « It’s just good to be here, » said M Pherous

Cathie Reid, Lions board member and co-founder of cancer treatment group Icon, took up a business box with her husband Stuart through their family office Arc31 They had no trouble finding guests who wanted to attend

« We would have loved to be there to cheer on the Lions, but being there as a non-partisan spectator will definitely be a more relaxing day. That said, my uncle played for Geelong in the ’60s so that’s my choice », she declared

Brisbane-based DNR Capital portfolio manager Scott Kelly will also barracks for the Cats in the absence of local representation

« Brisbane will be very busy this weekend and I think the community will thrive with the influx of AFL loving visitors I think the grand final will be the culmination of what has ultimately been a very successful season despite the challenges « 

Some attendees overcame interstate hurdles David Elia, managing director of Melbourne-based industrial pension fund Hostplus, attends the final as a guest of the AFL, after spending two weeks in September in quarantine on the Gold Coast

Hostplus is a sponsor of the Gold Coast Suns AFL team and has stated that Mr. Elia also met with local government investment managers

Others have spent two weeks in Canberra, outside of the hotspot designation encompassing much of NSW A businessman, who has been in the finals since the 1980s, told the Australian Financial Review that ‘he kept the bills and receipts from the hotel in Canberra and even took pictures to prove his recent whereabouts and be allowed entry into Queensland

Why all the effort for one game? « It’s such a special event and you build [great] relationships because people are so passionate, » he said. « It’s a great show Great hype A lot of fun »

Of course, the question will be whether the AFL can maintain their support after the final glow wears off in Queensland Ms Rogers said the final was « a great opportunity for us to introduce our game to new people »

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Australian Football League, AFL Grand Final, Geelong Football Club, Richmond Football Club, Brisbane Lions