« A bit like Ross and Rachel »: Supercheap Auto publicly passes its break with the Bathurst 1000
« We’ll have to wait and see, right? »: Russel Howcroft talks about the longevity of his radio and the unexpected first results of the investigation
« We’re certainly not building a 20 of anything »: Aden Hepburn quitting WPP and « picking up the bones » of holdings
Two top ladies and 20 men chose Zoom: The Bachelorette EP explaining why this season could rival that of Sophie Monk
Mark Coad explains why he doesn’t regret moving to Mediabrands, even with COVID-19 hindsight
Supercheap Auto is openly addressing the Bathurst 1000 ending its naming rights sponsorship, using a series of comedic press conferences to communicate that the brand will always love the Supercars event, no matter what – » a bit like a Ross and Rachel type situation «
The announcements were made by The Monkeys, which was associated with Supercheap Auto’s creative account in July The Monkeys has slowly amassed the creative accounts of the Super Retail Group brands on its roster, starting with BCF in May of l ‘last year and Rebel in June of this year
In August it was confirmed that Supercheap competitor Auto Repco had signed a five-year contract to become the Bathurst 1000’s go-to partner
In the series of social announcements, Supercheap PR rep Nathan Murray gradually complains about the loss of the 16-year-old partnership, but not without mentioning some of the retailer’s best deals
The press conferences touch on some chaotic moments, which seem to remind you of bad breakups, like accidentally sending an intimate email to all the members of the Supercheap Auto club and
« Supercheap Auto doesn’t crumble without a fight and the modest press conference seems like the most 2020 way to do it, » said Supercheap Auto CEO Benjamin Ward
Monkeys Melbourne Creative Director Ant Keogh added: “They say love has no boundaries We now know that extends to a man’s love for racing automobile «
Client: Supercheap Auto
Managing Director: Benjamin Ward
Marketing manager: Janet Newton
Media & Production team leader: Emma Halasz
Managing Director – eCommerce & Marketing: Andre Korte
Creative agency: The Monkeys Melbourne, part of Accenture Interactive
Chairman and CEO: Paul McMillan
Creative Director: Ant Keogh
Head of planning: Michael Derepas
Creative: Connor Beaver
Creative: Scott Zuliani
Senior Craftsman Designer: Raph Tamkalis
Production manager: Romanca Mundrea
Main producer: Jacqui Walker
Head of Content Management: Jaimee Kerr
Content Director: Navin Arunasalam
Content Manager: Allan Carlow
Social strategist: Charlotte Goodsir
Production company: Rabbit
Director: Al Morrow
Producer: Marcus Butler
Executive Producers: Alex Hay & Lucas Jenner
Director of Photography: Andy Taylor
Editor: Stu Morley at The Editors
Post-production: white chocolate
Casting: Danny Long Casting
Sound: Squeak E Studios own
Sound design: Ryan Dickinson & Simon Lister
Executive producer: Ceri Davies
Senior Producer: Angelina Phengphong
Zoe Wilkinson is a reporter at Mumbrella Zoe is a graduate of UNSW where she completed a dual bachelor’s degree in commerce and a bachelor’s degree in media, with a major in marketing and public relations She interned at Ten, News Xtend and Seven
Send your thoughts to Mumbrella or provide us with more information by filling out this form Any advice or feedback will go directly to Mumbrella’s editorial team You don’t need to include your contact details, but if you would like us to respond, please include a valid email address
This website uses cookies for proper functioning and to improve user experience By clicking « Accept » on this banner or by using our site you agree to our use of cookies You can also « Learn more » to consult our cookie policy and learn how to control them Find out more
Bathurst 1000, Supercars Championship, Supercheap Auto
News from around the world – AU – « A bit like Ross and Rachel »: Supercheap Auto publicly passes its break with the Bathurst 1000
SOURCE: https://www.w24news.com
